Obesity. Still a Problem.

In case you were wondering, obesity is still a problem.

I know, I know. I am as surprised as you are. But honestly, you’d think that after all that media attention people would start changing their behaviour.

Nope. The New York Times reported earlier this week that obesity rates keep rising. Apparently more than 2.4 million people became obese from 2007 to 2009.

If you are concerned about how all of those newly obese and overweight people will be clothed, The New York Times Magazine reported last week that there are not enough fashionable plus-sized garments. Women above the standard clothing sizes have unpredictable body types, so few retailers have invested in the market, even though it’s growing.

It’s a particularly interesting story because it gives a history of the plus-sized woman through fashion. Though weight problems may seem a novelty of our generation, by 1923 Lane Bryant was already selling clothing for full-figured women and pulling in $5 million a year.

Anyway, in case you find this stuff depressing, design and innovation firm IDEO is trying to fix it. They just launched a new design platform called OpenIDEO, where people are encouraged to submit inspiration and possible solutions to proposed challenges.

How can this solve the obesity epidemic? Chef and healthy-eating advocate Jamie Oliver just challenged OpenIDEO users to think of new ways to encourage children to eat fresh food.

Can technology get us out of the sedentary life-style it helped create? We’ll have to participate and see.

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One thought on “Obesity. Still a Problem.

  1. Last week I just saw on the news, doctors prescribing fruit and vegetables to patients. No word of lie people were given shopping lists to go out and buy fruits and vegetables. But get this, it worked! Sometimes people just need a kick in the butt.

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