6 Print Ads That Would Be Banned Today.

Amazing Women Rock recently published the 8 print ads that would be banned today. Six of them wouldn’t run because of changing health values. Sure, doctors still smoke and babies still drink 7-up, but we sure don’t want to see ourselves that way.

Enjoy.

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4 thoughts on “6 Print Ads That Would Be Banned Today.

  1. They would not be run mainly because they are offensive to today’s sensibilities, but I don’t see why they would be “banned” since (as a group, and from what I can read) they don’t make particularly outrageous health claims. Compare these to the unproven or grossly exaggerated claims made today in mainstream media for nutritional and herbal supplements, remedies and weight-loss products, and such things as anti-oxidants and pro-biotics in food products, and the old ads look tame, or at least no worse, in comparison!

    • Well, unfortunately, what we consider to be offensive to our sensibilities are the things that get banned— bans don’t necessarily reflect where the science stands. Though many of the FDA-approved claims featured on food packages seem outrageous to those of us in the post-Pollen era, government policy has not yet caught up.

      In terms of the health claims in the ads, it is now illegal to sell tape worms as a weight loss remedy, and cigarette advertising is much more tightly controlled. Alcohol advertisements are not under quite the same pressures as cigarette advertisements, but I doubt that beer advertisers could get away with an ad that so blatantly targets child-bearing women and children. Advertisers now have to be much more subtle in how they capture that demographic (a 2010 study in Pediatrics addresses this issue.) And now that soda is coming under fire, it’s not inconceivable that ads directly targeting children could be banned in the near future.

      Thanks for your comment!

      Pediatrics: http://pediatrics.aappublications.org/cgi/content/abstract/peds.2010-1635v1
      Soda : http://www.cspinet.org/new/200805201.html

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